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Volume
3 Issue2 | March
07 Issue |
Speaking at The University of Toronto I had the pleasure of speaking to a group of Marketing students at The University of Toronto last week and I was impressed by their eagerness to learn and attention to detail. There were some great questions from the group regarding what it is like to work in the marketing field, what are the job prospects etc. One question that seemed to be on everyone’s mind was “what area of marketing do I really want to settle into for a career?” This question led me into a discussion about the relevance of the “4 P’s” in today’s approach to marketing strategy. Product, Price, Promotion and Place were the standards for dissecting marketing as a concept for the last 50 years. Things have changed dramatically today with the emergence of the internet, level of knowledge of consumers, global markets and the multitude of demographic characteristics. Marketing is no longer that simple. The pens were flying as I addressed what I considered to be some of the current and future trends for marketing personnel. I see the necessity for an expansion of the “4 P’s” to include Competition Analysts, Environment and Government Regulatory Specialists, Sales Effectiveness Trainers, Innovation Teams, Product Life Cycle Planners and Consumer Psychologists. Marketing and sales will be forever linked in this process therefore a company that wants to be successful in future years needs a strong Marketing and Sales Strategy coupled with their Business Plan, that clearly communicates to all employees direction and accountability. I guess that might add another position to the group above. These students have a huge number of choices to make in the coming years regarding their careers and their lives. The number of options available to them in the marketing field will continue to grow and diversify in the coming years. What it all comes down to is that as long as there are products and services to sell, decisions to be made and media to use as a messenger, there will always be positions in Marketing, whether it be as an employee or consultant. Hey, put me down as the “5th P, the Prophet”  “Money
spent on any type of training is an investment in your most valuable
resource, a resource which can be made more effective and efficient,
your employees.”
The investment you make in training does not just impact positively on your bottom line today, but next year and in subsequent years. How? Please click on the photo at the left to watch Jeff and see how an investment today shows exponential returns in years to come. Sign up for Bowman Training Courses at Sheridan College “Cold Contact to Hot Sale”, a staple of the BTI course selection and “Creativity to Rejuvenate Your Business” are now part of Sheridan College’s Home Based and Small Business Workshop Series. Both Brampton and Oakville Campuses have upcoming dates for both courses. Please log onto www.sheridaninstitute.ca and click on the Continuing Education link to register for these courses and others. Register Now! March 31st – 12:00pm – 4:00pm – Cold Contacts – Hot Sales – Brampton Campus April 21st – 12:00pm – 4:00pm – Cold Contacts – Hot Sales – Brampton Campus May 5th – 1:00pm – 5:00pm – Creativity to Rejuvenate Your Business – Brampton Campus May 26th – 9:00am – 1:00pm – Creativity to Rejuvenate Your Business – Oakville Campus Feature article from Government of Ontario Publication   Jeff
Bowman is back for another year of Business Mentoring with The Brampton Small Business Enterprise Centre Stabilize or grow your business. For small business owners with existing businesses in the early growth phase, any sector, any market. Suggested maximum of 5 employees and $500,000 in annual sales. - March through June 2007
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Spring
is here! Set your clocks and your objectives ahead!